Paid Media Specialist

• Plan, execute, and optimize full-funnel media, combining strategy and execution
• Generate demand and acquire qualified leads for commercial opportunities and sales (SQLs)
• Develop bottom-of-funnel strategies using search campaigns and transactional keywords
• Identify intent signals and behaviors with a higher propensity to convert
• Create segmentation based on ideal customer profile, customer journey, and Sales criteria
• Plan ABM campaigns for target B2B accounts, considering companies, decision-makers, and influencers
• Develop ads and offers for different decision-makers
• Support relationship, engagement, and broker enablement campaigns
• Build remarketing strategies
• Plan and execute top- and mid-funnel campaigns focused on reach, awareness, ad recall, and brand consideration
• Develop social ads strategies and distribute branded content
• Plan media for creator campaigns, including boosting and amplification
• Work with Creative teams and partners to align messaging, content, and media
• Track reach, frequency, views, engagement, brand impact, and brand lift
• Plan and optimize campaigns on Google Ads, Meta Ads, YouTube, TikTok Ads, LinkedIn Ads, and other channels
• Develop media plans with goals, budget, audiences, channels, formats, and KPIs
• Manage investments according to brand, acquisition, and business objectives
• Monitor and optimize creatives, copy, targeting, audiences, and bidding strategies
• Adjust campaigns and reallocate investment based on performance and lead quality
• Build and maintain dashboards consolidating media, analytics, and CRM data
• Monitor results, deviations, trends, and opportunities
• Track CPL, CPA, CAC, CPC, CVR, ROAS, ROI, LTV, SQLs, opportunities, pipeline, and sales
• Analyze the contribution of channels and campaigns using attribution models
• Turn data into action plans and present results to leadership and stakeholders
• Plan and execute A/B tests and experiments
• Integrate media into the acquisition journey and sales process with CRM, Data, and Sales teams
• Support the integration of advertising platforms with CRM and marketing automation
• Align qualification criteria and monitor lead acceptance or rejection
• Adjust campaigns based on feedback from Sales teams
• Test improvements to lead capture pages, offers, calculators, and forms
• Maintain alignment with internal teams, leadership, agencies, platforms, brokers, and creators

Explore Digital Media Specialist – Paid and Organic Channels at Suhai Seguradora. Review requirements and application details.