Performance Marketing

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 25+ ad accounts, ensuring optimal structure and performance.
• Create compelling ad creatives, including copywriting and image selection.
• Analyze performance data to drive campaign improvements.
• Present detailed campaign performance reports to clients.
• Provide data-driven recommendations for optimizing campaign performance.
• Collaborate with clients to align campaign goals, audiences, and budgets.
• Ensure ad quality assurance, targeting accuracy, and correct landing page links.
• Boost organic content on client pages.
• Install and configure Meta Pixels on websites and applications via Google Tag Manager.
• Troubleshoot Meta Pixel functionality and data discrepancies.
• Define and set up custom conversions to track business-specific user actions.
• Develop and manage custom audiences based on pixel data.
• Use pixel data to create and update client lists for personalized advertising.
• Stay updated with Meta advertising practices and implement new strategies and tools.
• Collaborate with marketing, development, and creative teams on Meta Pixels, ad campaigns, and ad creatives.

Explore Paid Social Specialist, Meta Ads Specialist at Lago. Review requirements and application details.