Performance Marketing

• Drive the end-to-end creative production process for UA ads across Meta, TikTok and Google, from brief to final assets, for several products
• Translate data-backed ideas into clear briefs that empower controlled initiative and creativity
• Deliver clear, reasoned feedback using references
• Communicate the rationale behind changes to persuade and inspire executors
• Contribute to creative strategy using market analysis tools and internal UA reports
• Maintain a library of creative best practices
• Provide freelancers and external agencies with clear guidelines
• Partner with UA to translate performance needs into briefs, hypotheses, and creative testing plans
• Collaborate with designers, editors, and AI teams to deliver assets efficiently and at scale
• Align priorities and timelines with stakeholders to ensure smooth production and fast iteration loops

Creative Producer – Performance Marketing

• Launch, manage, and optimize Google Paid Search campaigns worldwide.
• Plan and run YouTube Brand Awareness campaigns, including Brand Lift Studies.
• Manage large-scale Google Ads account structures with a high volume of Search campaigns.
• Build and optimize acquisition across web, app, web-to-app, and quiz funnels.
• Launch Search campaigns for mobile applications and ensure correct tracking and attribution.
• Work with AppsFlyer raw data, including keyword IDs and campaign-level attribution.
• Maintain clear campaign naming, tagging, and tracking structures.
• Analyze performance across the full acquisition funnel and continuously identify optimization opportunities.
• Automate campaign management and reporting using Google Ads Editor, Google Sheets, and AI tools such as Claude MCP.
• Potentially expand into Performance Max, Display, and Demand Gen campaigns.

Performance Marketing jobs in Armenia

Creative Producer – Performance Marketing

Middle Media Buyer, Google Ads