Performance Marketing

• Manage and optimise paid campaigns across magazine, summit and membership products
• Build, manage and optimise Meta campaigns at scale
• Expand paid acquisition into Google Search, Performance Max and Demand Gen
• Test future channels including TikTok and AppLovin
• Analyse campaign and funnel performance using Meta Ads Manager, GA4 and Hyros
• Compare platform data and investigate tracking or attribution issues
• Write Meta ads, headlines, hooks, UGC scripts, landing-page copy and marketing emails
• Create and finalise static and video ads, including variations, briefs, footage selection, editing, captions and overlays
• Use Canva, ChatGPT, CapCut and other AI/creative tools to produce launch-ready creative
• Improve lead-generation and sales landing pages through message match and conversion rate optimisation
• Develop SEO, organic social, affiliate and offline marketing efforts
• Run frequent tests and use results to guide decisions
• Take increasing ownership of performance marketing over time, with a potential path toward strategy after approximately 12 months
• Work in a fast-paced, high-performance, remote-first team using EOS, weekly meetings and Hubstaff time tracking

Performance Marketing jobs in Bosnia & Herzegovina

Performance Marketer – Meta Focused