Performance Marketing

• Own acquisition strategy and translate market knowledge into a channel roadmap with target metrics
• Own Paid Search in China, including structure, keywords, landing pages, budgets, bidding strategy, and reporting
• Launch and optimize campaigns across China ad ecosystems such as Baidu, 360, Shenma, Toutiao/Bytedance, and Tencent
• Collaborate with design and content teams to produce high-converting ads and landing pages
• Define China SEO strategy, including topic clusters, landing page plans, competitor gap analysis, and keyword priorities
• Partner with the China Content Manager to execute SEO strategy and own traffic quality and signup/purchase conversion metrics
• Identify technical and UX localization improvements to increase China conversion rates and reduce funnel drop-offs
• Identify and scale acquisition through native China channels, including Zhihu, WeChat, Bilibili, forums, communities, KOL/KOC collaborations, and developer communities
• Maintain competitor intelligence on positioning, pricing tactics, channel mix, and messaging in China
• Develop competitor-informed playbooks adapted to the product and brand
• Monitor regulatory and market changes affecting proxy/scraping usage and marketing feasibility
• Work with Product and Development to improve the China user journey, including payment, onboarding, documentation endpoints, and tooling expectations
• Align with Sales and Customer Success on ICP targeting, lead quality feedback, and user objections

Performance Marketing jobs in China

Performance Marketing Manager – China