Performance Marketing

• Build and run IMPACT's Paid Media practice
• Win and retain suitable clients while delivering measurable results
• Run paid ads management and paid ads consulting as a business
• Set practice priorities, make day-to-day decisions, and execute the growth plan
• Deliver 2027 results and build a profitable practice for 2028 and beyond
• Own service-fee revenue and profitability, excluding client ad spend
• Price creative, measurement, optimization and coordination work and track it separately from ad spend
• Follow up on Marketing & Sales opportunities, scope engagements, and close custom and expanded work
• Maintain forecasts and flag likely misses early
• Identify at-risk accounts and lead documented recovery plans
• Recommend client budgets based on economics and results
• Diagnose root causes of weak lead quality or conversion with the Relationship Owner and relevant practice
• Ensure clients own their ad accounts, data and campaign history
• Shape and evolve paid ads management and consulting offers
• Keep offers current with platform, AI and creative changes
• Fix or retire ineffective offers and recommend new offers and pricing changes
• Coordinate cross-practice handoffs through each client's Relationship Owner
• Contribute expertise to marketing, sales, content, events, sales conversations and the Endless Customers Academy
• Test AI and process improvements and share effective practices
• Lead, develop and hold paid media specialists accountable
• Establish clear expectations, measurable goals and regular feedback
• Document account knowledge and optimization history
• Report to the Integrator and partner with other practice VPs and Marketing & Sales

Explore VP of Paid Media Services at IMPACT. Review requirements and application details.