Performance Marketing

• Plan, build, launch, and manage performance-focused advertising campaigns across Meta platforms (Facebook and Instagram).
• Reverse-engineer booking and revenue targets to determine required lead volume, customer acquisition costs (CAC), and conversion benchmarks.
• Monitor, analyze, and optimize campaign KPIs, conversion rates, and acquisition efficiency to maintain continuous account growth.
• Execute structured split-testing / A/B testing protocols for campaign structures, ad copy, and creative variations.
• Transform raw photo and video assets into high-converting ad creative variations designed to drive bookings.
• Build and operationalize the paid media acquisition framework prior to campaign launches and maintain ongoing performance tuning.

Explore Paid Media Specialist at VirtueStaff. Review requirements and application details.