Performance Marketing

• Take full ownership of paid client acquisition and run a marketing turnaround for an eight-figure men's coaching company
• Direct paid media strategy, account structure, testing methodology, and external media-buying partner execution
• Own scaling, budget allocation, lead quality, CPM reduction, and expansion decisions across Meta, Google/YouTube, and Bing
• Own growth economics, including monthly forecasts across revenue, calls, qualified-call cost, spend, and creative volume
• Direct creative and messaging using sales-call and customer language to develop hooks, angles, ads, VSL copy, and direct-response copy
• Own avatar architecture, ad hypotheses, VSL improvements, creative volume and diversity targets, and final quality control
• Manage compliance guides, final-review gates, multi-account testing, platform-policy monitoring, and restriction playbooks
• Own conversion-event architecture, platform event quality, pixel-conditioning strategy, attribution, tracking, and a canonical weekly funnel scoreboard
• Lead funnel and CRO testing from opt-in through sale, including VSL, applications, booking, confirmation pages, and funnel-architecture variants
• Own email performance, sequences, broadcasts, and the feedback loop between email and paid media
• Lead the existing marketing team, raise standards, conduct performance reviews, make hiring decisions, define processes, and improve creative-production throughput and quality
• Analyze competitor ads and VSLs and develop specific strategies to compete more effectively
• Operate AI-first using Claude and Claude Code for analysis, research, SOPs, compliance pre-checks, and systems building
• Report to the CEO and work closely with the founder

Explore Head of Performance Marketing – High-Ticket Coaching at Empower Life Collective. Review requirements and application details.