Performance Marketing

• Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune automated bidding strategies, including tROAS and Maximize Conversion Value
• Balance spend across high-intent search, Performance Max, and Demand Gen channels
• Structure and refine branded and non-branded search campaigns for relevance, quality scores, and efficiency
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
• Deliver weekly and monthly performance reports covering Spend, Revenue, ROAS, CPA, Conversion Value, and actionable insights to senior leadership
• Report to Tyler Rogers

Performance Marketing jobs in Dominican Republic

Paid Search Manager