Performance Marketing

• Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
• Develop comprehensive campaign briefs for execution teams
• Define campaign channel strategies aligned with campaign objectives
• Track and evaluate event-generated and marketing-generated leads against investment
• Own marketing strategy for events and tradeshows, including planning, promotion, lead generation, and follow-up
• Develop and test lead generation opportunities, referral programs, partnerships, and growth initiatives
• Conduct post-campaign analysis and document results, learnings, recommendations, and successful strategies
• Use performance data and testing results to guide investment and resource allocation
• Identify and optimize underperforming campaigns, channels, audiences, offers, and funnel stages
• Monitor campaign performance and evaluate results against objectives
• Oversee paid media strategy and coordinate audience targeting, creative assets, budgets, messaging, and performance expectations
• Develop campaign email strategies and coordinate promotional and follow-up communications
• Establish lead generation, MGL, conversion, cost, and performance targets before launch
• Direct marketing specialists across paid media, email, social media, creative, video, website, and other channels
• Translate company growth goals into campaign strategies with audiences, messaging, offers, channels, budgets, timelines, and targets
• Maintain the master campaign calendar and prioritize campaign timing
• Lead growth campaigns across company brands
• Improve lead quality, lead volume, conversion rates, acquisition costs, and marketing contribution
• Provide regular reporting on spend, leads, conversions, MGLs, and insights
• Develop and oversee A/B testing across advertisements, landing pages, emails, offers, messaging, and campaign assets
• Review lead quality and marketing-generated lead performance
• Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes
• Monitor campaign budgets and spending
• Direct campaign-specific creative, social media, website, and video requirements

Explore Campaign Manager – Growth at Job Duck. Review requirements and application details.