Performance Marketing

• Manage and scale paid social campaigns to ensure client open days are consistently at full capacity
• Maintain and optimize CPL (Cost Per Lead) within agreed-upon target ranges
• Monitor and improve the Lead-to-Booking rate through constant funnel analysis
• Conduct ongoing competitive research to ensure clients remain leaders in their local markets
• Develop and test new creative concepts in collaboration with content creators
• Continuously evolve and A/B test landing pages to maximize conversion performance
• Provide detailed monthly reporting documenting meaningful optimizations and strategic shifts
• Utilize Anytrack for server-side tracking to ensure data accuracy and attribution
• Connect high-performing professionals with global companies across the UK, US, Canada, Europe, and Australia through remote client placements

Performance Ads Manager

• Develop a Paid Media program that generates qualified business opportunities and connects investment to business results
• Audit existing campaigns, results, tracking, and organizational setup
• Define a Paid Media roadmap by market, audience, and objective
• Manage budget allocation, spend tracking, forecasting, and reinvestment
• Establish briefs, launches, quality controls, performance reviews, and knowledge-sharing processes
• Coordinate the agency and senior freelancer, challenge their recommendations, and track results
• Create, manage, and optimize campaigns across Google, Bing, LinkedIn, and Meta
• Test new channels and formats, including ChatGPT Ads and Uber Ads
• Adapt campaigns to each stage of the buyer journey
• Build Paid Media activations supporting ABM, events, content, and priority opportunities
• Improve landing pages and conversion journeys
• Translate customer insights, Sales feedback, and product value propositions into advertising angles
• Develop creative briefs and collaborate with Content, Design, Video, and Product Marketing teams
• Organize tests of messaging, offers, visuals, and formats
• Ensure reliable campaign tracking across advertising platforms, HubSpot, and Salesforce
• Analyze the journey from investment to qualified demos, opportunities, and revenue
• Build decision-oriented reporting
• Establish a feedback loop with Sales on lead quality and progression
• Identify and resolve barriers related to lead qualification, routing, and follow-up
• Contribute to forecasting and present recommendations to management

Performance Marketing jobs in France

Performance Ads Manager

Senior Paid Media Manager