Performance Marketing

• Manage and optimize Google Ads campaigns for service-based and home service businesses.
• Develop and implement strategies based on campaign objectives, target audiences, and available budgets.
• Monitor campaign performance and identify opportunities for optimization.
• Manage and adjust campaign budgets based on performance and business needs.
• Review campaign data and use performance insights to make informed decisions.
• Manage multiple websites and advertising campaigns simultaneously.
• Work with campaigns focused on residential and small-business services.
• Clearly communicate campaign strategies, performance, and recommendations to stakeholders.
• Stay up to date with Google Ads best practices and platform changes.
• Provide visibility into current campaigns and explain the strategy and decisions behind them.

Google Ads Specialist

• Plan, launch, manage, and optimise paid media campaigns across Meta and other relevant advertising platforms.
• Manage campaigns across Facebook and Instagram using Meta Ads Manager.
• Manage or support Google Ads campaigns across Search, Display, YouTube, or Performance Max where applicable.
• Monitor campaign performance against ROAS, CPA, CPL, CTR, CPC, and conversion rates.
• Analyse campaign data to identify opportunities for optimisation and scaling.
• Conduct audience, creative, placement, and bidding tests.
• Develop and execute A/B testing strategies across creatives, audiences, landing pages, and campaign structures.
• Manage advertising budgets and allocate spend based on performance.
• Collaborate with creative and marketing teams to develop ad concepts and messaging.
• Identify underperforming campaigns and implement data-driven improvements.
• Produce performance reports and communicate insights, results, and recommendations.
• Stay current with advertising platform changes, emerging trends, and paid media best practices.

Performance Marketing jobs in Guatemala

Google Ads Specialist

Media Buyer – Meta, Google Ads