Performance Marketing

• Lead planning and execution of integrated growth campaigns for global prospective customers
• Turn target accounts into pipeline and accelerate open opportunities
• Develop, execute, and optimize multi-channel demand generation campaigns
• Manage content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs
• Build quarterly campaign plans based on pipeline goals, program mix, and spend
• Partner with Product Marketing and Brand on campaign messaging, offers, and content
• Build campaign enablement materials and align BDR follow-up expectations
• Manage timelines, budgets, resources, and ROI accountability
• Partner with marketing, sales, operations, and external vendors
• Optimize campaigns using data-driven results, A/B testing, and performance reporting
• Identify AI and emerging-technology opportunities for research, segmentation, personalization, distribution, analysis, and execution
• Facilitate retrospectives and create optimized campaigns and repeatable playbooks
• Report to the Director of Demand Generation and Growth Marketing

Explore Integrated Campaign Manager at Oyster. Review requirements and application details.