Performance Marketing

• Plan, launch, manage, and optimize PPC campaigns across Google Ads and other relevant paid media platforms.
• Manage Search, Display, Shopping, Performance Max, remarketing, and other campaign types.
• Conduct keyword research, competitor analysis, audience research, and search-term analysis.
• Improve campaign structures, targeting, bidding strategies, ad copy, and landing-page recommendations.
• Monitor and optimize CPC, CTR, CPA, ROAS, conversion rate, and advertising spend.
• Identify opportunities to improve campaign efficiency and scale high-performing campaigns.
• Set up and troubleshoot conversion tracking using Google Analytics 4 and Google Tag Manager.
• Conduct A/B tests across ads, audiences, bidding strategies, and landing pages.
• Manage budgets and allocate spend based on campaign performance and business objectives.
• Produce performance reports and translate campaign data into actionable recommendations.
• Collaborate with marketing, creative, sales, and client-facing teams to support growth objectives.
• Stay current with advertising platform changes, automation, attribution, and PPC best practices.

Performance Marketing jobs in Jamaica

PPC Specialist