Performance Marketing

• Build and execute integrated B2B paid media strategies across LinkedIn, Google, YouTube, and programmatic
• Translate the Ideal Customer Profile into audience and account-based targeting
• Own the paid media lifecycle from strategy through reporting
• Report on qualified opportunities, pipeline generated or influenced, attributable revenue, ROAS, CAC, and LTV:CAC
• Lead and manage the Digital pod, setting priorities and driving performance across paid, web, and measurement
• Build and optimize the measurement framework using GA4, GTM, and Looker Studio
• Drive CRO strategy through A/B testing, landing page optimization, and UX analysis
• Align with Marketing Ops on lead flow, scoring, and nurtures within Marketo or Salesforce
• Partner with the creative team on ad development and apply platform specifications and best practices

B2B Paid Media Specialist

• Plan, launch, manage, and optimize paid campaigns, primarily through Meta Ads Manager
• Monitor campaign performance and improve leads, conversions, CPL, CPA, and ROAS
• Create and manage organic social media content for Facebook, Instagram, and LinkedIn
• Develop content calendars, campaign concepts, and marketing copy
• Write and edit blogs, newsletters, promotional emails, and other digital content
• Collaborate with subject-matter experts to turn technical or sensitive topics into clear, engaging, and accurate content
• Track campaign and content performance and provide actionable recommendations
• Independently manage priorities and deliverables within the allocated monthly hours

Performance Marketing jobs in Latin America

B2B Paid Media Specialist

Paid Media Manager