Performance Marketing

• Own the demand-generation strategy for the top of the funnel, including plans, objectives and KPIs
• Define target markets, customer segments, territories and account priorities with the CRO and Sales
• Shape market-, segment- and site-specific messaging and value propositions
• Present demand-generation performance, insights and recommendations to the CRO and leadership team
• Develop and execute multi-channel campaigns across LinkedIn, Google Ads, email and organic search
• Develop targeted campaigns and continuously test and optimise audiences, messages, channels and formats
• Build landing pages and campaign assets
• Manage lead nurturing and follow-up workflows in HubSpot or an equivalent platform
• Steer external partners and agencies against performance objectives
• Own Kolo's website, content, user experience, SEO, organic search and conversion
• Own Kolo's LinkedIn presence and create and publish relevant content
• Create and adapt content supporting demand generation and commercial priorities
• Translate technical topics into compelling content with internal subject-matter experts
• Support case studies, customer stories, campaign materials and sales-supporting content
• Work closely with Sales on target accounts, customer needs and pipeline priorities
• Support Sales with campaigns and materials to generate and accelerate opportunities
• Own customer events and coordinate Kolo's presence at industry events and conferences
• Ensure marketing leads are qualified, followed up and tracked
• Improve Marketing-to-Sales handover and conversion
• Build a coherent marketing technology stack for territory management, account targeting, data enrichment, tracking and reporting
• Use HubSpot or equivalent CRM/marketing automation for campaigns, contacts, nurturing, segmentation and reporting
• Own end-to-end funnel tracking and maintain accurate campaign and lead data
• Monitor performance and report regularly to the CRO
• Analyse lead generation, cost per lead, conversion rates, pipeline generated and campaign ROI
• Improve campaign performance, marketing efficiency and attribution

Explore Demand Generation Specialist at Kolo. Review requirements and application details.