Performance Marketing

• Plan, launch, manage, and optimise user-acquisition campaigns across Meta, TikTok, Google (Search and App Campaigns), Apple Search Ads, and programmatic DSPs against CAC, CPA, and ROI targets, while managing budget pacing across the month and quarter.
• Develop bidding, targeting, and audience strategies, including first-party audience activation using Salesforce data where appropriate.
• Set up and maintain tracking, conversion events, and attribution in AppsFlyer; configure partner integrations and postbacks; and monitor traffic quality with Protect360.
• Reconcile media and partner-reported results against Salesforce, the source of truth, to ensure reporting and payments reflect real, validated users, and enforce rejections and clawbacks based on Protect360 findings and Salesforce validation.
• Optimise beyond the first conversion by tracking down-funnel quality metrics, including activation, KYC completion, first deposit or transaction, and retention.
• Build performance reporting and share clear insights and recommendations with stakeholders.
• Contribute to channel-mix decisions, incrementality testing, and budget allocation across the growth portfolio.
• Identify, evaluate, and onboard CPA partners, including affiliate and ad networks, performance agencies, app-install networks, and influencer or creator platforms.
• Negotiate CPA rates, conversion definitions, payout terms, caps, quality clauses, insertion orders, and partner agreements.
• Work with Creative, Product, Data, Finance, and Legal/Compliance teams to keep campaigns on-brand, compliant, and measurable.

Performance Marketing jobs in Malaysia

Senior Paid Media Specialist – Fintech