Performance Marketing

• Serve as a strategic business partner to key stakeholders with recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities
• Lead development and execution of full-funnel paid media strategies across Search, Metasearch, Social, Display, Video, CTV, OLV, Programmatic, Audio, and DOOH channels
• Develop integrated media plans and investment recommendations based on business objectives, market opportunities, and performance insights
• Partner with internal teams and external agencies to align media strategies with business goals, audience targets, and creative execution
• Monitor campaign performance, analyze results, and translate findings into recommendations that improve ROI and business outcomes
• Drive continuous improvement through testing, experimentation, measurement frameworks, attribution strategies, and optimization initiatives
• Provide thought leadership on media trends, emerging technologies, and innovative opportunities
• Lead relationships with media agencies, publishers, and technology partners
• Manage media budgets, forecasts, spend pacing, and allocation strategies

Performance Marketing jobs in Maryland

Senior Paid Media Manager