Performance Marketing

• Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels
• Lead and scale paid media across Meta, Google, TikTok, and emerging platforms
• Own onsite conversion strategy and roadmap in partnership with Ecommerce
• Drive lifecycle marketing strategy across CRM to improve repeat rate, LTV, and customer engagement
• Partner with cross-functional teams to improve site performance, landing pages, flows, merchandising, and offers
• Establish the operating model across Paid, Ecommerce, and CRM for full-funnel performance
• Use AI across Growth for decision-making, insights generation, creative production, campaign execution, and performance optimization
• Redesign workflows and tooling to increase speed and reduce manual work
• Define measurement and incrementality frameworks, including experimentation, attribution, and cohort analysis
• Translate performance data into actionable insights for strategy and cross-functional decisions
• Partner with Product, Creative, and Analytics on roadmap, conversion optimization, and execution
• Build and execute a testing roadmap across creative, targeting, and platform optimization
• Identify and scale new channels, betas, and growth opportunities
• Lead a high-performing Growth organization with clear accountability, operating rhythms, and performance standards

Performance Marketing jobs in Massachusetts

Senior Director of Performance Marketing