Performance Marketing

• Work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest
• Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
• Build and run account structures that consolidate signal across ad sets
• Design creative and audience tests with defined minimum spend per test
• Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
• Build and maintain catalog and dynamic product ads across collections
• Standardize attribution settings and explain how attribution windows affect reported results
• Plan and interpret conversion lift studies and translate incremental results into budget and target decisions
• Write creative briefs from performance data and provide feedback to client creative teams
• Expand budgets onto TikTok, AppLovin, and Pinterest where supported by performance
• Report on Shopify revenue, MER, new customer acquisition, and contribution rather than only platform ROAS

Senior Paid Social Manager

• Responsável pela aquisição paga de uma empresa de coaching e educação de alto ticket voltada a proprietários de negócios de fitness e bem-estar
• Planejar, lançar e gerenciar campanhas pagas no Meta, Google, YouTube e outras plataformas relevantes
• Gerar candidaturas qualificadas e reuniões agendadas para programas de alto ticket
• Gerenciar campanhas para webinars, workshops, lead magnets, candidaturas, lançamentos e funis evergreen
• Monitorar custo por lead, custo por candidatura, custo por reunião agendada, taxa de comparecimento, taxa de fechamento, CAC e ROAS
• Criar e executar planos de testes para criativos, mensagens, públicos, ofertas e landing pages
• Garantir o tracking preciso de pixels, UTMs, etapas do CRM e atribuição
• Recomendar direcionamento criativo para anúncios, hooks e ângulos com base em dados de performance em tempo real
• Identificar pontos de atrito em landing pages e funis e recomendar ajustes no copy, layout ou estrutura da oferta
• Contribuir para sequências de e-mail e nutrição quando impactarem a conversão
• Trabalhar em parceria com a equipe de vendas para avaliar a qualidade dos leads e a evolução do pipeline
• Usar ferramentas de IA para aprimorar análises, testes, relatórios e a eficiência das campanhas

Performance Marketing Manager

• Manage and optimize Google Ads campaigns for service-based and home service businesses.
• Develop and implement strategies based on campaign objectives, target audiences, and available budgets.
• Monitor campaign performance and identify opportunities for optimization.
• Manage and adjust campaign budgets based on performance and business needs.
• Review campaign data and use performance insights to make informed decisions.
• Manage multiple websites and advertising campaigns simultaneously.
• Work with campaigns focused on residential and small-business services.
• Clearly communicate campaign strategies, performance, and recommendations to stakeholders.
• Stay up to date with Google Ads best practices and platform changes.
• Provide visibility into current campaigns and explain the strategy and decisions behind them.

Performance Marketing jobs in Nicaragua

Senior Paid Social Manager

Performance Marketing Manager

Google Ads Specialist