Performance Marketing

• Lead Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs
• Plan, launch, and optimize advertising campaigns
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment
• Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing
• Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets
• Perform rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords
• Partner with the EMEA team to localize global campaigns
• Track tasks, requests, and SLAs in Asana
• Own audience-list hygiene and targeting across platforms
• Build audiences from first- and third-party data
• Manage pixels and primary versus secondary conversion architecture
• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI
• Own pacing and anomaly detection and maintain documented budget pacing
• Run structured tests on audiences, creative, landing pages, copy, and bidding
• Conduct ongoing search-query analysis and keyword optimization
• Lead weekly cross-channel optimization syncs
• Deliver weekly, monthly, and quarterly reporting with clear recommendations
• Lead campaign hindsight reviews
• Stay current on platform changes, privacy, and B2B trends
• Collaborate with Paid Social, Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams

Explore Performance Marketing Specialist, Paid Search – Media at Constructor. Review requirements and application details.