Performance Marketing

• Own day-to-day campaign strategy, building, launching, managing, and optimizing performance marketing across Meta Ads and Google Ads
• Bring Google Ads management in-house from the existing agency across Google Search and Performance Max
• Scale Meta advertising campaigns while analyzing CAC, ROAS, conversion metrics, and commercial outcomes
• Dynamically allocate budgets across Meta and Google based on blended CAC and business performance
• Diagnose underperformance and execute corrective actions within ad platforms
• Build, ship, and test landing page experiences for paid acquisition traffic without relying on software engineers or web developers
• Execute conversion experiments across messaging, page structures, visual hooks, and landing page offers
• Identify funnel friction and connect ad messaging to landing page iterations
• Conceptualize performance creative assets and draft ad copy, hooks, and messaging frameworks
• Analyze creative performance data and translate customer insights into new creative angles
• Partner with designers to produce advertising assets compliant with brand positioning, healthcare claims libraries, and regulated advertising standards
• Implement and troubleshoot advertising pixels and custom conversion events
• Configure and maintain Google Tag Manager, Meta Conversions API, and Google offline/enhanced conversions
• Ensure accurate conversion data flow between websites, ad networks, and reporting systems
• Resolve discrepancies between platform-reported metrics and commercial outcomes
• Build automated performance reporting models and log conversion experiments
• Build and deploy production-level AI workflows, agentic systems, and growth automations using APIs, MCPs, scripts, Claude Code, Codex, or similar platforms
• Automate campaign analysis, performance reporting, creative research, experiment logging, and operational workflows
• Document custom AI systems and train growth colleagues on built tools
• Maintain strategic human oversight over commercial decisions
• Work directly with the Chief Revenue Officer and Founder/CEO as the primary hands-on performance marketer
• Collaborate with the Content & Organic Growth Manager, growth team designers, and technical collaborators

Explore AI Performance Marketer at Oceans. Review requirements and application details.