Performance Marketing

• Own paid media strategy, execution, and performance across multiple business verticals
• Develop and manage campaign structures across SEM, YouTube, Display, OpenAI, and other emerging advertising platforms
• Define campaign objectives, bidding strategies, audience targeting, budgets, and conversion events
• Manage campaigns end-to-end, including setup, quality assurance, budget pacing, troubleshooting, testing, and optimization
• Leverage AI tools to accelerate creative development, generate data insights, build landing pages, and improve marketing efficiency
• Analyze CTR, CVR, revenue, CAC, CPA, ROAS, funnel performance, and lead quality
• Identify tracking, attribution, and conversion issues and make data-driven budget allocation decisions
• Develop recurring performance reports and communicate results, insights, and business impact to leadership
• Partner with Data and Engineering teams to improve measurement and conversion events and resolve platform/backend discrepancies
• Lead creative strategy, develop creative briefs, and establish creative testing roadmaps
• Evaluate landing pages, conversion funnels, and customer acquisition journeys
• Manage relationships with advertising platform representatives and monitor competitor strategies, creatives, offers, and funnels
• Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives
• Potentially help build and lead a local performance marketing team

Explore Performance Marketing Manager – Finance at Truelogic Software. Review requirements and application details.