Performance Marketing

• Plan, launch, manage, and optimise paid media campaigns across Meta and other relevant advertising platforms.
• Manage campaigns across Facebook and Instagram using Meta Ads Manager.
• Manage or support Google Ads campaigns across Search, Display, YouTube, or Performance Max where applicable.
• Monitor campaign performance against ROAS, CPA, CPL, CTR, CPC, and conversion rates.
• Analyse campaign data to identify opportunities for optimisation and scaling.
• Conduct audience, creative, placement, and bidding tests.
• Develop and execute A/B testing strategies across creatives, audiences, landing pages, and campaign structures.
• Manage advertising budgets and allocate spend based on performance.
• Collaborate with creative and marketing teams to develop ad concepts and messaging.
• Identify underperforming campaigns and implement data-driven improvements.
• Produce performance reports and communicate insights, results, and recommendations.
• Stay current with advertising platform changes, emerging trends, and paid media best practices.

Media Buyer – Meta, Google Ads

• Own the end-to-end strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts
• Manage and fine-tune tROAS and Maximize Conversion Value bidding strategies
• Balance spend across high-intent search, Performance Max, and Demand Generation channels
• Structure and refine branded and non-branded search campaigns for relevance, quality scores, and efficiency
• Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions
• Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets
• Design and execute A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets
• Collaborate with data and analytics teams on conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy
• Work with Creative, Copywriting, and Landing Page teams to provide high-performing campaign assets
• Deliver weekly and monthly performance reports covering spend, revenue, ROAS, CPA, conversion value, and actionable insights to senior leadership

Performance Marketing jobs in Venezuela

Media Buyer – Meta, Google Ads

Paid Search Manager