Performance Marketing

• Lead paid media strategy across Meta, TikTok, Reddit, and emerging platforms such as Twitch
• Manage full-funnel budgets across direct-response and upper-funnel brand campaigns
• Own new-customer and awareness goals across the US, Canada, UK, and emerging EU markets while managing CAC against LTV-based payback targets
• Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager
• Own budget pacing, audience strategy, and creative testing
• Boost high-performing organic posts and creator content in partnership with the Brand Social team
• Maintain a shared campaign calendar aligned with influencer and brand social launches
• Brief creative and run structured testing across taglines, formats, and audiences
• Report on CAC, ROAS, reach, impressions, and engagement rate and provide recommendations to leadership
• Track platform changes and best practices across Meta, Reddit, Snapchat, and TikTok
• Translate platform developments into media-buying and influencer partnership guidance
• Collaborate with Brand, Influencer, and PR teams to maintain consistent messaging
• Run incrementality tests, including geo-uplift studies and MMM holdouts, with Marketing Analytics teammates
• Manage paid social agency relationships and hold agencies accountable for strategy, execution, and performance
• Report to the Director of Upper Funnel Marketing

Performance Marketing jobs in Washington

Paid Social Marketing Manager