Performance Marketing

• Own and scale the performance marketing engine across App Store Ads, Android Ads, Meta, YouTube, and other channels
• Build incrementality testing, saturation modeling, and 7-day ROAS and LTV frameworks
• Scale creative production through content, partnerships, UGC agencies, and creator strategies
• Build testing infrastructure to identify winning creative and channels quickly
• Optimize through DSPs and AdTech partners, including LiftOff, AdFuel, and Eyeo
• Manage and grow relationships with advertising partners
• Translate channel performance into LTV- and ROI-backed budget plans with leadership
• Operate transparently through async Slack communication, sharing results and reasoning
• Own budgets, vendor contracts, and ad account setup across Meta, Google, App Store, and DSP platforms
• Maintain clean and trustworthy attribution and tracking using AppsFlyer and related tools
• Collaborate with social media and growth teams
• Adjust spend based on tournaments, viral moments, product launches, seasonal patterns, and other demand cycles

Performance Marketing jobs in Worldwide

Senior Performance Marketing Manager