Planner

• Translate regional media strategy into tactical media plans for one or more paid channels
• Build plans covering audience targeting, budget splits, flighting, and placement
• Maintain daily contact with local strategy teams to maintain alignment
• Keep current with changing platform ad products and targeting tools
• Hand finished plans to Adobe's India-based media-buying team for execution
• Flag and resolve blockers according to established processes
• Incorporate Adobe marketing technology, including GenPem, AEP, and RTCDP, into media plans where appropriate
• Tag, organize, and quality-check campaigns against Ops standards
• Layer local language, regulatory, and pricing considerations onto global planning practices
• Partner with regional strategists and analysts to review campaign reporting
• Translate results into budget, targeting, and creative optimizations
• Surface performance trends, platform changes, and targeting or data-sharing opportunities to the Director of Media Planning and broader team
• Help shape a consistent quarterly planning process
• Work with platform partners to identify testing and beta opportunities
• Establish planning relationships and cadence with regional strategy counterparts and the India-based buying team
• Audit current tagging, naming, and QC practices against new Ops standards

Explore Senior Media Planner at Adobe. Review requirements and application details.