Planner

• Build tactical media plans for assigned paid channels, initially Meta, TikTok, and Snap
• Translate regional media strategy into audience targeting, budget splits, flighting, and placement plans
• Maintain daily alignment with local strategy teams
• Keep current with platform ad products and targeting tools
• Hand finished plans to Adobe's India-based media-buying team for execution
• Flag blockers and resolve them according to established processes
• Incorporate Adobe marketing technology including GenPem, AEP, and RTCDP where appropriate
• Tag, organize, and quality-check campaigns against Ops standards
• Layer local language, regulatory, and pricing nuance onto global planning practices
• Review campaign reporting and translate results into budget, targeting, and creative optimizations
• Surface performance trends, platform changes, and targeting or data-sharing opportunities to the Director of Media Planning and broader team
• Help shape a consistent quarterly planning process
• Work with platform partners to identify testing and beta opportunities
• Complete at least one full plan submission during the first 90 days
• Audit tagging, naming, and QC practices against new Ops standards
• Establish regular cadence with regional strategy counterparts and the India-based buying team

Explore Senior Media Planner at Adobe. Review requirements and application details.