Product Adoption Specialist

• Own lifecycle communications driving adoption, retention, and expansion across Mixpanel’s customer base
• Build lifecycle programs end-to-end across onboarding, adoption, retention, and expansion
• Create differentiated programs for digital-only customers and accounts with dedicated teams
• Design behavior-based segmentation using product usage, health signals, lifecycle stage, and account attributes
• Define triggers determining who receives communications and when
• Write customer-facing copy for email, in-product messaging, and other digital channels
• Build and ship campaigns in Customer.io, HubSpot, and Statisfy, including audience logic, templates, and QA
• Coordinate with Marketing on email calendar timing, frequency, and audience overlap
• Support product-led adoption initiatives and measure feature adoption
• Maintain and update lifecycle messaging as the product changes
• Define program success metrics and instrument them in Mixpanel
• Report on engagement, adoption lift, retention, and expansion impact
• Run experiments on subject lines, timing, sequencing, channel mix, and audience definition
• Collaborate with customer-facing teams to align digital and human interactions
• Pilot agentic approaches to scaled customer success and determine what should be automated versus human
• Identify gaps in data, tooling, and process and propose priorities

Explore Digital Adoption Manager at Mixpanel. Review requirements and application details.