Product Analyst

• Lead the evolution and maintenance of a digital-first enterprise content governance model in partnership with the enterprise design language system
• Create consistency across experiences and repositories, enable clear content architecture, and ensure scalability for AI use cases
• Own and maintain a global taxonomy informing information architecture across digital experiences
• Foster data quality for scalable AI experiences and build AI engine optimization into digital content
• Lead content development for highly regulated key segments
• Identify opportunities for content reuse across platforms and channels to create efficiencies in business stakeholder approvals
• Incorporate the Blue Cross NC brand, tone of voice, and core messaging
• Ensure language is ADA compliant and avoids ableism
• Lead content research and performance by identifying key content KPIs
• Continuously monitor performance through Customer Journey Analytics, SiteImprove, and user research
• Apply design thinking and UX principles to page authoring
• Provide strategic recommendations on current and future-state application needs to improve user experience and drive business value
• Validate that new application business solutions meet customer experience needs and achieve optimum business benefit

Product Analyst jobs in North Carolina

Senior Digital Product Analyst