Product Manager

• Manage and continuously evolve the K2 product strategy and outcome-based roadmap across product domains and delivery teams
• Lead continuous discovery with campground operators, front-desk staff, franchise stakeholders, and campers
• Run recurring operator research and synthesize findings into validated problems and prioritized opportunities
• Define problems, customers, desired outcomes, timing rationale, success metrics, and priorities for investments
• Analyze competitive and market intelligence for campground management software and translate capability gaps into roadmap decisions
• Own product-level requirements, opportunity statements, objectives, personas, use cases, target outcomes, key results, and success measures
• Operate the product intake model and evaluate stakeholder requests and operator escalations as evidence-based opportunities
• Partner with the product team on Ready-queue priorities, owning the rationale, problem definition, and prioritization
• Lead or contribute to weekly Product Discovery and monthly K2 Product Review cadences
• Communicate roadmap, outcomes, and learning to executives and franchise audiences
• Maintain the roadmap and discovery record in the product management tool, separate from Jira delivery tracking
• Define adoption and measurement plans for significant releases and run Outcome Reviews
• Support K2 commercialization through market sizing, segmentation, and packaging analysis
• Champion the transition from request-driven delivery to discovery-driven product management
• Support professional development of teammates growing toward product management
• Attend daily flow stand-ups, replenishment, refinement, review sessions, and other core product cadences

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