Product Marketing

• Own the end-to-end marketing plan and execution for each product feature
• Align feature launch plans with commercial teams
• Drive channel plans with website, social, paid, and lifecycle marketing owners
• Craft and set up emails, in-product messages, and Loom-style demo videos
• Update product tours, onboarding emails, and the Onboarding Center for new launches
• Run the monthly product newsletter
• Partner on product content for major events including the annual spring release, Travel Innovation Summit, and Operator Innovation Day
• Track feature adoption after go-live, identify stalled features, and determine fixes
• Partner on the annual product webinar calendar and host live product webinars
• Bring in presenters such as product managers, designers, engineers, and account managers
• Run promotional campaigns for existing features needing an adoption boost
• Localize content into Spanish when required
• Collaborate with product managers, marketing channel owners, account managers, and customer support representatives

Product Marketing jobs in Ecuador

Product Marketing Manager