Product Marketing

• Own and execute go-to-market strategies for new products and major releases, from planning through post-launch
• Develop product positioning, messaging, value propositions, and buyer personas based on customer, market, and competitive insights
• Conduct market, customer, and competitive research to identify opportunities, trends, pain points, and product differentiation
• Partner with Product, Marketing, Sales, and Business Development teams to align messaging and support pipeline generation and product adoption
• Develop product marketing and sales enablement materials, including product briefs, one-pagers, landing pages, presentations, battlecards, and FAQs
• Plan and execute product campaigns, events, demos, webinars, newsletters, and other product marketing initiatives
• Own product launch communications and ensure consistent messaging across internal and external channels
• Gather customer and sales feedback to continuously improve product messaging, positioning, and adoption
• Track GTM, campaign, pipeline, and product adoption KPIs and use insights to improve performance

Product Marketing jobs in Egypt

Product Marketing Manager – Part-time