Product Marketing

• Own and scale the company’s lead generation engine, prioritizing high-volume cold email
• Execute cold email campaigns exceeding 100,000 emails per month
• Manage and optimize Instantly and Scaledmail, with possible transition to SmartLead
• Monitor deliverability, inbox placement, reply rates, and campaign performance
• Maintain email infrastructure, authentication, and deliverability practices
• Build targeted prospect lists using Apollo, Clay, scraping tools, and enrichment workflows
• Use Claude and other AI tools for copywriting, sequencing, list preparation, and quality assurance
• Manage Google Ads campaigns with approximately $10,000 monthly budgets, increasing to $30,000 during peak seasons
• Optimize paid campaigns for qualified lead generation and monitor ROAS
• Build and maintain HubSpot workflows, nurture sequences, automated email campaigns, and lifecycle triggers
• Improve marketing-to-sales handoffs, lead nurturing, and follow-up through automation
• Build AI agents and automated capabilities within HubSpot and the broader marketing technology stack
• Automate quote generation and other repeatable operational processes
• Develop AI phone agents for speed-to-lead and general inquiries
• Incorporate physical direct mail when beneficial
• Support organic visibility through content development, on-page SEO, and authority-building initiatives
• Maintain dashboards and prepare weekly campaign-performance and lead-generation reports
• Analyze performance data, identify bottlenecks, and guide marketing decisions
• Collaborate directly with the CEO and Head of Operations

Explore GTM Marketer at Scale Army Careers. Review requirements and application details.