Product Marketing

• Talk regularly with users and buyers to understand their needs, criteria, and how they choose and buy products
• Prioritise specific subsegments for each product offering launched
• Develop product positioning and messaging that resonate with target buyers
• Understand the buyer’s best alternatives, the cost of doing nothing, and competitive or substituting solutions
• Plan product and version upgrade launches and manage their implementation
• Support sales channels by training them on buyer and user problems and customer business cases
• Improve sales win rates for targeted products and achieve new product launch adoption and sales targets
• Contribute to product marketing plans with commercial teams
• Ensure alignment across teams for cohesive narratives, strategies, and consistent market positioning

Product Marketing jobs in Finland

Senior Product Marketing Manager – Sustainability SaaS