Product Marketing

• Run the weekly go-to-market meeting, deal reviews, and scorecard review cadence
• Define and track leading indicators for every live bet and make HubSpot the trusted single source of truth
• Operationalize committed motions with owners, backups, dated next actions, and follow-up sequences
• Own executive event production, including vendor management, audience generation, syndication, pre-booked 1:1 meetings, and post-event outreach
• Run the consultant channel operating system, including briefing materials, touch cadence, brief intake, and attribution
• Manage partner operating cadence across ServiceNow, AWS, resellers, and other strategic partners
• Maintain account lists and trigger signals, translating them into a weekly call order for the revenue team
• Own GTM tooling and data hygiene, including required fields, source attribution, meeting grading, workflows, automation, and reporting
• Build the GTM operations function as the company scales, determining needs for hires, agencies, fractional resources, technology, and automation
• Coordinate fractional, agency, and internal marketing resources across media, content, and events, connecting output to pipeline
• Support case study content production and award programs
• Prepare the weekly leadership view with recommendations on what is working, stalled, should be cut, or should change
• Establish a trusted operating cadence and scorecard within the first 90 days

Head of Go-to-Market Operations

• Conceive, develop, and maintain integrated go-to-market strategies that drive demand in assigned markets
• Support cross-functional teams to achieve successful go-to-market outcomes
• Research, analyze, and document findings
• Coach and review the work of other team members
• Design, deliver, and execute marketing and communication strategies
• Analyze marketing strategy performance and recommend improvements
• Model new product plans and routes to market, including required resources and payback periods
• Establish relationships with executive leaders and present product functionalities
• Drive end-to-end planning processes and core priority setting
• Align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
• Drive business evolution through simplification and transformation activities
• Develop and manage positioning and messaging for product expansion strategies in new markets
• Identify customer needs, oversee market research, and monitor market trends and competitive landscapes
• Communicate product value propositions and develop sales enablement tools
• Monitor internal processes for efficiency and validity before and after go-to-market
• Manage market persona mapping and marketing intelligence
• Assist marketing programs that drive product demand in assigned markets
• Collaborate cross-functionally to determine the why, what, and when of products and position them effectively
• Foster relationships to create new products and enhance existing product functionality and lines
• Assist with market requirements, total addressable market analysis, and competitive landscape assessment
• Gather partner input and communicate product strategies
• Assist with training material messaging and educational content
• Identify opportunities to out-position competitors based on product differentiation

Product Marketing jobs in Florida

Head of Go-to-Market Operations

Product Marketing Manager