Product Marketing

• Build understanding of customer verticals, target audiences, business needs, and competitive environment
• Define differentiated messaging and positioning for Swan’s products and capabilities
• Partner with Product and Marketing on go-to-market plans for new products, features, and releases
• Translate complex product and technical concepts into simple, relevant, engaging stories
• Develop sales collateral and enablement materials for Sales and Account Management
• Support internal teams with information and tools to present products clearly and consistently
• Use customer feedback, market developments, and industry trends to improve messaging and identify opportunities
• Monitor product marketing initiative impact and improve future launches and campaigns
• Collaborate with Marketing, Product, Sales, and Account Management
• Report to Claire, Product Lead Manager

Product Marketing Manager

• Contribute to the end-to-end management of all Entremont brand product ranges
• Support product innovation and development projects
• Coordinate product launches and monitor project timelines
• Design sales support materials for the sales teams
• Monitor consumer feedback, complaints, and sensory analyses
• Conduct market and product-range performance analyses and make marketing recommendations
• Monitor competitors and identify consumer trends
• Create reports and performance indicators
• Participate in communications initiatives, events, and product launches
• Support Product Managers with current priorities

Marketing Product Assistant

• Conduct in-depth market research across Europe
• Maintain continuous market and competitive intelligence
• Define and lead the sales narrative
• Train field teams and prepare responses to objections
• Translate technical features into business benefits
• Coordinate the launch of new offerings and product updates across multiple channels
• Develop go-to-market plans for new strategic offerings
• Create sales enablement materials: client presentations, product sheets, use cases, and sales pitches
• Contribute to content production: case studies, webinars, product videos, landing pages, talks, and trade shows

• Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction
• Align mid-term marketing strategy and annual marketing plans with business goals and brand strategy
• Develop global go-to-market strategy with product management, sales, and global functions
• Develop value propositions, claims, and messaging aligned with brand guidelines
• Ensure successful execution of global and regional product launches
• Use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials for advertising and promotions compliance
• Engage customers and subject matter experts to understand markets and customer needs
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Independently investigate root causes of unique and difficult issues
• Manage large, complex marketing initiatives involving cross-functional teams
• Foster and maintain a respectful and supportive workplace culture

Product Marketing jobs in France

Product Marketing Manager

Marketing Product Assistant

Product Marketing Manager

Global Product Marketing Manager – Aortic