Product Marketing

• Build and execute Higgsfield's APAC go-to-market strategy, tiered by market
• Segment APAC by readiness to buy across agencies, brands, production companies, broadcasters, streamers, K-content, gaming and sports media
• Personally source, run and close the region's first enterprise and agency deals
• Convert high-usage APAC creators, teams and agencies into team and enterprise accounts
• Own APAC pipeline, forecast and bookings; maintain 3x+ pipeline coverage and report weekly to leadership
• Run outbound sales alongside platform-driven inbound through executive outreach, events, partner introductions and creator-community referrals
• Lead commercial negotiations, enterprise agreements, and multi-year, usage-based and local-currency deal structures
• Build regional references and case studies
• Build relationships with senior decision-makers at agencies, consumer brands and media groups
• Identify and activate regional agency networks, telcos, platforms, production studios, system integrators and local resellers with the Head of Partnerships
• Represent Higgsfield at APAC industry events and in regional media
• Localise positioning, pricing, packaging and campaigns for APAC buyers with Marketing and Product
• Surface market, competitive, platform and regulatory signals to Product, Legal and leadership
• Define the APAC team structure at 5 and 15 people and help hire it
• Deliver a tiered APAC market plan, marquee customers in at least two active-selling markets, two or more partner channels producing qualified pipeline, and forecasts accurate within 15% quarter over quarter

Explore GTM Lead at Higgsfield AI. Review requirements and application details.