Product Marketing

• Develop creative assets and launch plans to bring new products to market
• Build always-on promotion beyond launch day
• Own curated social and email promotion across organic channels
• Create marketing materials and promotional assets for new advertising products
• Equip sales teams to sell advertising products
• Build and maintain a creative playbook for the video strategy
• Coach editorial teams on using, creating, and selecting original video content
• Track high-performing social media layouts and themes
• Build social layouts using content automation tools
• Help newsrooms grow social brands and posts across platforms using performance insights
• Partner with the Senior Director, Advertising Product, paid media teams, and subscriptions teams
• Execute promotional campaigns end to end and measure results

Explore Senior Product Marketing Manager at Lee Enterprises. Review requirements and application details.