Product Marketing

• Own the Europe market-facing equipment portfolio roadmap for datacenter and microelectronics, including offering evolution, enhancements, and end-of-life decisions
• Define equipment offering architecture, tiering, configurations, and positioning for scalable customer deployments across Europe
• Translate market, customer, and competitive insights into portfolio priorities and roadmap inputs
• Partner with Global Engineering Product Management to reflect market requirements and customer needs in the technical roadmap
• Serve as an industry-facing equipment subject-matter leader in customer discussions and strategic engagements
• Lead launch readiness and go-to-market execution for new and enhanced equipment offerings
• Support strategic and late-stage sales opportunities, influencing solution design and value articulation
• Create and maintain equipment-specific sales enablement tools, messaging, and commercial guidance
• Coordinate with Global and Europe R&D, Sales, Marketing, Engineering, and Operations on commercial and operational readiness
• Identify opportunities to expand, refine, or simplify offerings over time

Equipment Product Marketing Manager – Data Center, Microelectronics

• Collaborate with senior specialty leadership to align priorities, projects, and plans within the specialty
• Influence specialty business strategy and direction
• Align mid-term marketing strategy and annual marketing plans with business goals and brand strategy
• Develop global go-to-market strategy with product management, sales, and global functions
• Develop value propositions, claims, and messaging aligned with brand guidelines
• Ensure successful execution of global and regional product launches
• Use customer personas and buyer journeys to develop marketing strategy and plans
• Review and approve campaign tactics and marketing materials for advertising and promotions compliance
• Engage customers and subject matter experts to understand markets and customer needs
• Establish objectives for campaigns and channels, including customer meetings and events
• Provide measurable input to marketing and specialty processes, systems, and operational plans
• Independently investigate root causes of unique and difficult issues
• Manage large, complex marketing initiatives involving cross-functional teams
• Foster and maintain a respectful and supportive workplace culture

Product Marketing jobs in Italy

Equipment Product Marketing Manager – Data Center, Microelectronics

Global Product Marketing Manager – Aortic