Product Marketing

• Design and own CRM strategies across the full lifecycle
• Drive high-frequency CRM orchestration
• Lead multi-channel communication through push notifications, in-app banners, WhatsApp, and messaging channels
• Work with Bloomreach on segmentation, dynamic content, personalization, and triggered and automated flows
• Define and ensure the quality of product and CRM events for funnel tracking, segmentation, targeting, experimentation, and ML use cases
• Partner with analytics to track first-order conversion, repeat rate, order frequency, AOV, basket composition, and CRM contribution to GMV
• Drive A/B testing
• Connect Product, Engineering, Analytics & Data Science, and Local Marketing teams
• Support market rollouts across multiple countries by adapting CRM strategies to local behavior and supply, assortment, pricing, and partners

Explore Product Marketing Manager at inDrive. Review requirements and application details.