Product Marketing

• Diseñar, liderar y evolucionar la estrategia del stack tecnológico comercial de Konfío, incluyendo CRM, prospección, enriquecimiento, sales engagement y automatización
• Reducir el tiempo de ciclo de venta, eliminar fricción operativa y habilitar a los equipos comerciales para cerrar más negocio con menos esfuerzo manual
• Diseñar y liderar la estrategia de arquitectura del stack tecnológico comercial en coordinación con los equipos de CRM y Tecnología
• Identificar, pilotar e implementar casos de uso de IA aplicados a enriquecimiento de contactos, priorización de cuentas, enrutamiento de leads y generación de pipeline
• Aplicar un framework de piloto-antes-de-escalar para garantizar impacto medible en conversión y productividad
• Alinear a Sales, Enablement, Sales Ops, CRM, Tecnología y Analytics alrededor de un roadmap único de tecnología comercial
• Liderar la priorización, la toma de decisiones con información incompleta y la adopción efectiva de iniciativas
• Gestionar la gobernanza de datos del stack comercial, incluyendo calidad, enrutamiento, enriquecimiento y visibilidad para el liderazgo
• Impulsar la adopción y el cambio organizacional en torno a nuevas herramientas y procesos tecnológicos
• Transferir conocimiento al equipo comercial, Revenue Operations y funciones de enablement

Director – GTM Technology

• Craft and deliver product messaging focused on data replication and Change Data Capture (CDC) solutions through webinars, videos, and educational content
• Present and host webinars and videos to educate customers on product capabilities and benefits
• Analyze market trends, customer behavior, and competitor offerings to inform marketing strategies
• Collaborate with cross-functional teams to create go-to-market plans for product launches, feature updates, and demand generation
• Define target customer segments, value propositions, and distribution channels
• Create marketing collateral, including product demos, data sheets, whitepapers, blog posts, and videos
• Develop presentations and training materials to empower the sales team with product knowledge and value propositions
• Plan and execute marketing campaigns that generate leads and drive customer engagement
• Use data and analytics to track campaign performance, ROI, and relevant metrics
• Support account-based marketing initiatives and foster growth through customer advocacy

Product Marketer

• Build, optimize, and manage HireHawk’s outbound infrastructure across Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems
• Own lead list creation, prospect segmentation, contact enrichment, phone-number validation, sequence setup, and outbound campaign execution
• Develop prospect lists segmented by ICP, industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing need
• Ensure SDRs have sufficient high-quality, phone-ready prospects for daily calling activity
• Build systems for sourcing, enriching, validating, prioritizing, and routing leads to SDRs
• Improve list quality using connect rates, conversation quality, meeting conversion, and SDR feedback
• Identify and test new prospecting signals, data sources, and enrichment methods
• Partner with SDRs to improve outbound execution, call prioritization, productivity, follow-up discipline, and qualified meeting conversion
• Review SDR call recordings and live call performance
• Provide feedback and coaching on call openings, value propositions, qualification, objection handling, follow-up, and meeting conversion
• Develop cold-call scripts, talk tracks, objection-handling frameworks, follow-up cadences, SDR playbooks, SOPs, workflows, and training materials
• Track objections and market feedback to improve targeting, messaging, scripts, and campaign strategy
• Build and optimize workflows across cold calling, email, LinkedIn, and CRM-based follow-up
• Develop persona-specific and industry-specific messaging and run structured outbound experiments
• Analyze SDR activity and campaign performance across dials, connect rates, conversations, meetings, show rates, qualified meetings, opportunities, and conversion rates
• Identify breakdowns in list quality, targeting, messaging, call execution, follow-up, or qualification
• Build and maintain actionable outbound dashboards
• Maintain CRM hygiene, lead stages, follow-up tasks, campaign attribution, and reporting discipline
• Reduce manual work through automation while maintaining data quality and SDR execution

Product Marketing jobs in Mexico

Director – GTM Technology

Product Marketer

Outbound GTM Lead – Mexico