Product Marketing

• Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs
• Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning
• Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace
• Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels
• Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch and clearly express the Ford Racing narrative
• Work closely with the Ford Blue Product Marketing Team, Mustang Brand Manager, Ford Blue Communications, and cross-functional product teams

Product Marketing jobs in Michigan

On-Road Product Marketing Manager