Product Marketing

• Assist in creating and implementing product marketing strategies for Aristocrat's land-based and omni-channel content portfolio
• Translate product roadmaps, game and intellectual property strengths, customer needs, and market dynamics into positioning, messaging, value propositions, and go-to-market plans
• Partner with Product, Studios, and Commercial teams to align product marketing priorities with product plans and customer opportunities
• Plan and coordinate product launches and commercialization activities
• Manage launch readiness, timelines, collaborator alignment, and post-launch follow-through
• Develop sales enablement and customer-facing materials, including product presentations, pitch decks, game specification sheets, launch toolkits, and content library assets
• Collaborate with Customer Marketing and Performance teams to tailor product stories and programs for customer segments, regions, and commercial priorities
• Partner with Creative and Events teams on campaign assets, trade-show experiences, product demonstrations, and promotional materials
• Conduct market, customer, and competitive research to identify trends, insights, opportunities, and risks
• Partner with Marketing Analytics and Digital/MarTech teams to define success measures, evaluate performance, and recommend improvements
• Maintain operating rigor across initiatives through clear briefs, prioritization, workflow visibility, asset organization, and collaborator communication
• Build relationships with internal partners and external collaborators to support consistent product narratives and coordinated execution
• Ensure product marketing activities and materials align with brand standards, legal and compliance requirements, responsible gameplay principles, company policies, and applicable jurisdictional requirements
• Report to the Senior Director, Product Marketing, Content (Omni)

Explore Product Marketing Manager at Aristocrat. Review requirements and application details.