Product Marketing

• Own 1Kosmos's messaging architecture from company narrative to product, persona, use-case, partner, and vertical messaging.
• Translate technical differentiation into buyer-facing value for CISOs, IAM leaders, fraud and risk teams, security architects, HR and workforce leaders, and public-sector stakeholders.
• Build narratives for established offerings and emerging initiatives, including KYE and KYA.
• Define and maintain ICPs, buyer personas, jobs-to-be-done, use-case maps, and proof points.
• Partner with Sales leadership and account teams on priority opportunities.
• Turn recurring strategic-deal questions into reusable collateral.
• Build and maintain executive decks, discovery guides, solution briefs, use-case narratives, battlecards, objection handling, demo storylines, ROI and proof-point libraries, and one-pagers.
• Lead enablement for major launches and new narratives.
• Use win/loss signals, deal reviews, and seller feedback to improve positioning and enablement.
• Build a repeatable customer-evidence program covering measurable outcomes, deployment speed, fraud reduction, user experience, operational impact, and expansion stories.
• Develop case studies, video testimonials, references, proof-point slides, and vertical-specific stories.
• Create a searchable proof library.
• Maintain substantiation for metrics and product claims.
• Own competitive and market intelligence across identity, fraud, workforce, authentication, and emerging agent-security markets.
• Translate competitor moves into positioning and product guidance.
• Maintain competitive battlecards and trigger-based guidance.
• Track category shifts, analyst research, standards activity, partner ecosystems, and adjacent technologies.
• Develop vertical narratives for Healthcare, Retail, Financial Services, Federal/SLED, Higher Education, and Enterprise Workforce.
• Partner with Demand Generation and BDR leadership on ABM, outbound, event, webinar, executive outreach, and digital campaign motions.
• Support partner go-to-market with joint solution narratives, marketplace or channel collateral, co-marketing assets, and partner-facing enablement.
• Own go-to-market planning for major launches and releases.
• Partner with Product and Sales on packaging, pricing inputs, SKU clarity, marketplace positioning, and commercial options.
• Create launch tiers and a practical readiness process.
• Bring market and field feedback into product strategy, roadmap discussions, and future launch plans.

Product Marketing jobs in New Jersey

Product Marketing Manager