Product Marketing

• Develop go-to-market strategies aligned with Corporate Banking business priorities and commercial objectives
• Lead go-to-market planning for priority propositions, products and client segments, defining target audiences, value propositions, messaging, activation approach and success measures
• Design targeted programmes supporting monetisation, relationship deepening, cross-sell and product adoption
• Establish and manage the corporate banking go-to-market framework across priority markets
• Identify priority client segments, behavioural signals and commercial opportunities with Analytics and business teams
• Develop client segmentation and personas to improve targeting and campaign effectiveness
• Translate complex banking products and capabilities into differentiated client propositions and messaging
• Provide client and market insight on trends, competitor activity and evolving needs
• Develop client-facing and sales-enablement assets, including propositions, pitch materials, case studies, thought leadership and digital content
• Coordinate integrated campaign delivery across Marketing, Product, Sales, CX, and external partners
• Establish KPIs, monitor effectiveness and ROI, and optimise programmes based on performance
• Lead and develop the team, setting priorities, performance expectations and quality standards
• Build relationships with senior stakeholders and external partners
• Manage allocated marketing resources and budgets in line with business priorities and governance
• Own recommendations on go-to-market strategy, audience prioritisation, campaign design and marketing investment

Explore Senior Manager – Go-to-Market, Client Growth at Mashreq. Review requirements and application details.