Product Marketing

• Map relationships between contact and account records across Brightwheel's proprietary database and Salesforce
• Trace linked records to determine which records represent the same center
• Consolidate related records into trusted center records
• Classify centers as active customers, churned, closed lost, or cold leads
• Identify current ownership and product usage for each center
• Validate center records and assign confidence levels
• Use Google Sheets, SQL, and AI tools to process data at scale
• Apply human verification to automated outputs where needed
• Document patterns, edge cases, and decision rules
• Create a repeatable process for the team after the contract ends
• Identify root causes of data problems and communicate them to Operations and Product

GTM Intelligence Specialist

• Build, optimize, and manage HireHawk’s outbound infrastructure across Apollo, CRM systems, sales engagement tools, data enrichment platforms, and reporting systems
• Own lead list creation, prospect segmentation, contact enrichment, phone-number validation, sequence setup, and outbound campaign execution
• Develop prospect lists segmented by ICP, industry, buyer persona, geography, company size, hiring activity, hiring signals, and staffing need
• Ensure SDRs have sufficient volumes of high-quality, phone-ready prospects for daily calling activity
• Build systems for sourcing, enriching, validating, prioritizing, and routing leads to SDRs
• Improve list quality using connect rates, conversation quality, meeting conversion, and SDR feedback
• Identify and test prospecting signals, data sources, and enrichment methods
• Partner with SDRs to improve outbound execution, call prioritization, productivity, follow-up discipline, and qualified meeting conversion
• Review SDR call recordings and live call performance
• Provide feedback and coaching on call openings, value propositions, qualification, objection handling, follow-up, and meeting conversion
• Develop cold-call scripts, talk tracks, objection-handling frameworks, follow-up cadences, SDR playbooks, SOPs, workflows, and training materials
• Track objections and market feedback to improve targeting, messaging, scripts, and campaign strategy
• Build and optimize workflows across cold calling, email, LinkedIn, and CRM-based follow-up
• Develop and test persona-specific and industry-specific messaging and structured outbound experiments
• Analyze SDR activity and campaign performance across dials, connect rates, conversations, meetings, show rates, opportunities, and conversion rates
• Identify breakdowns in list quality, targeting, messaging, call execution, follow-up, or qualification
• Build dashboards and maintain CRM hygiene, lead stages, follow-up tasks, campaign attribution, and reporting discipline
• Reduce manual work through automation while maintaining data quality and SDR execution
• Establish a repeatable, scalable phone-first outbound system and support the testing and scaling of email and LinkedIn campaigns

Product Marketing jobs in Philippines

GTM Intelligence Specialist

Outbound GTM Lead