Product Marketing

• Implement the product strategy for HID Global’s physical access control solutions readers
• Define market requirements and business opportunities
• Own the high-level product roadmap and be accountable for its execution
• Act as the voice of partners and end users to product management, cloud services, and the wider organization
• Collect, analyze, and report on customer needs and market trends
• Conduct end-user and channel surveys, competitive analysis, and industry analysis
• Educate the organization on reader products and serve as the center of competency for market knowledge, market sizing, and customer profiles
• Define prospect, channel, and end-user decision criteria and position HID readers against competitors
• Define, implement, and evolve pricing strategy for reader products
• Develop product data for promotion through various channels
• Develop and execute new reader product launch programs, including target markets, positioning, competitive analysis, collateral, white papers, training, presentations, pricing, and promotion
• Analyze long-term market direction and influence external analysts to adopt and value HID Global’s direction
• Lead relationships within the physical access control market regarding standards, policies, and technology adoption
• Review and report on segment and geographical business performance, including revenue, product mix, and margin trends
• Advise the organization on improvements to drive growth and profitability
• Generate and implement channel strategies with sales and marketing, including pricing and discount strategies

Explore Regional Product Marketing Manager at ASSA ABLOY Opening Solutions. Review requirements and application details.