Product Marketing

• Own end-to-end product marketing for near.com, including positioning, messaging, go-to-market, launches, and adoption
• Define and refine target audiences, core use cases, value proposition, and competitive positioning using user, product, and market insights
• Translate research, feedback, and behavioral data into actionable Product and UX recommendations
• Partner with Product and Growth to improve acquisition, onboarding, activation, engagement, and retention
• Lead go-to-market for new features and releases, including launch strategy, messaging, distribution, and success metrics
• Own product-facing communications and enablement, including website messaging, onboarding, launch materials, FAQs, decks, and product education
• Support NEAR Intents product marketing and partner launches with CEXs, wallets, fintech platforms, and other distribution partners
• Build repeatable product marketing processes and playbooks for scalable launches, experimentation, and adoption initiatives

Product Marketing jobs in Worldwide

Head of Product Marketing – Growth