Product Specialist

• Define, plan and implement product marketing strategies for the managed portfolio across North America
• Develop expertise in the Transfer Switch Equipment product portfolio, including features, competitive positioning, pricing and market needs
• Conduct market analyses covering competitors, market potential and customer requirements
• Define product development roadmaps, sales action plans and strategies
• Advocate for new products, product features and portfolio expansion opportunities as the voice of the customer
• Represent the company in regional standardization forums and committees
• Lead product launches and manage the local product life cycle
• Execute marketing mix strategies and promotional campaigns to increase market share and brand awareness
• Establish and monitor KPIs for market share and profitability and collaborate on pricing strategies
• Provide input for sales strategies, annual budgets and business plans
• Train the salesforce and support customer-facing teams during tenders, projects and training sessions
• Drive lead generation and collaborate with marketing teams on content and initiatives
• Support cross-selling, up-selling and specification efforts
• Assist Supply Chain and Sales teams with budgeting and forecasting
• Lead localization projects by identifying targets, analyzing business plans and defining goals